Tyler and I (Darren) were sitting around one day talking about MMA as we usually do. The subject shifted from fighter’s to the clothing. We both agreed that the quality of 90% of the MMA clothing lines out there was weak.. Paying close to $80 for a shirt that would fall apart after 6-8 months and only several washes! We saw a hole in the industry and wanted to take advantage of it. Hardcore Fighter was born.

How did the company create the logo?

We really don’t have a set “logo.” HF in a cool font is probably our logo right now. We have mainly gone with typeset, which Tyler came up with. The typeset changes on various garments to blend with the style. We want some variety in styles, while keeping consistency with the name not to confuse people.

What types of MMA gear do you produce?
Currently we are going with t-shirts as they are the bread and butter of any good MMA clothing company. The difference will be quality as I mentioned. We have always strived on customer service in our other companies and we don’t want angry consumers calling about shirts falling apart in the future. As well as the t-shirts, one of our main focuses will be a women’s line. We are starting with “Dark Angel” which popped into my head one day. It is actually just as popular as the men’s tee’s…maybe even more popular?! There will be a version 2 of “Dark Angel” which for now will only be an internet only purchase. Both version #1 and #2 are awesome women’s shirts!

We are also doing a limited run of MMA shorts which we are trying to get approved by the commission and the UFC. The shorts are very comfortable and have received rave reviews!

Let’s see. Hoodies, beenies and hats are all very close to production as well. Anything popular you will see from Hardcore Fighter! Rashguards, gloves…endless really.

On a side note, we have a special gift for people from us as a thank-you – but you would have to order to find out what it is!

Who is involved in your company’s success?
Tyler and I started the company. Tyler takes care of the business end and the clothing quality control. He also does some of the artwork and the slogans. I (Darren) do the sales and marketing for the line and some of the creativity in the names and slogans. There is also others as well. Mike is our web designer and photographer. Our website will be ever-changing, so make sure you keep checking back on it for new and cool things!

Are there other aspects of your business you’d like to share?
Like a “parent” company – Hardcore Athletics Inc. has other clothing lines. The name Hardcore has been trademarked and is applied to other clothing unrelated to our MMA line. There is Hardcore Motorsports, Hardcore Athletics and Devotion. Devotion is a ladies’ active wear that comes in 2 sizes 0-10 and 12-18, like Lululemon but better quality for less money. There is also L4 which is a line of casual compression wear like UnderArmour. Both Devotion and L4 products are proprietary fabric with special features like UPF 50+ anti bacterial, moisture wicking and lastly ANTI-insect. This means it repels mosquitoes, flies, sand knats and fruit flies. The L4 technology is where we will be getting the rash guards from for the Hardcore Fighter line!

Is there another direction or any other areas you’d like to take the brand?
Yes, lots. Globally we are working on setting up a distributor in Australia, Holland and of course the United States!

What should we look for in the future?

To see Hardcore Fighter clothing on various fighters in the octagon and in training facilities. We expect big things and know the people that buy and wear our clothing will be very happy with the quality and the price!

Are there Fans or Friends you would like to thank and give a shout out to?

Tammy, Jess, Gabe, Shelby, Brooklyn and little BB.

How can folks contact you?

www.hardcorefighter.net

or

1-800-824-6699